All Journals

Language Teaching Research Quarterly

European Journal of Studies in Management and Business

International Journal of Behavior Studies in Organizations

Studies in Educational Management

New Challenges in Accounting and Finance

Language Testing in Focus: An International Journal

Marketing and Branding Research

Individual Differences in Language Education: An International Journal 

Feedback Research in Second Language 

Management Issues in Healthcare System

Language Teacher Education Research

Artificial Intelligence Knowledge Development

<p style="text-align: justify;">The adoption of technology has changed rapidly during the global pandemic Covid-19 especially in the sector of trading. Previous studies found that businesses that are used to utilizing technology in their operational activities tend to be more able to survive during the pandemic, including small and medium businesses. The research aims to investigate the social behavior through social media platforms and how this behavior increases during the Covid-19 pandemic in Indonesia. The study adopts consumer decision-making (CDM) model as a framework with a slight modification in the phase of post-purchase behavior. Data collected thru online questionnaires as many as 377 social media active users in Indonesia and analyzed using paired sample t-test. Paired sample t-test aims to perceive whether the analyzed paired sample experiences significant changes. The results revealed that during pandemic situations, social media as a medium for identifying, collecting information, evaluating, comparing and post-purchase expressions are increased. In addition, the data also shows an increase of consumers&rsquo; post-purchase behaviors that voluntarily promote their purchased goods and services during pandemic situations. This paper contributes on a different perspective of post purchase behavior where the main focus of this concept is not only to influence and change public behaviors but to invite the public to act as a social marketer in order to achieve broader social benefits. The article contains a different paradigm about social marketing which should be considered further and push social marketing behavior forward to gain broader benefits for the community.</p>

mbrq.2024.30.03.pdf

Original Research 

mbrq.2024.30.03.xml

The Rise of Social Behavior in Social Media Marketing During Pandemic

<p style="text-align:justify;">After the COVID-19 Global Pandemic, most firms in Indonesia required a significant enough money injection to improve their value and encourage investors to make investments. The research seeks to assess which determinants are most relevant and significant in promoting the value of the company. This study examined 288 samples with three independent variables: liquidity via the quick ratio indicator (QR), ownership structure via the majority ownership indicator, and corporate size via the total asset natural logarithm indicator. Structural Equation modelling is utilized during the analysis stage to determine the strength of the association between independent and dependent variables. The results revealed that liquidity and the size of the firm have an impact on the increase in the company’s value through asset revaluation; however, ownership structure has no impact. The research suggests that companies listed at the EIB should pay special attention to the variables of investment opportunity and size if they want to increase their investments in the future.</p>

NCAF.2023.10.01.pdf

NCAF.2023.10.01.xml

Could Fixed Asset Revaluation Encourage Investment?  Study Case in Indonesia