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The Function Chief happiness officer and the Double Performance Reality and Perspectives in African countries Case of B2S Morocco

International Journal of Behavior Studies in Organizations, Volume 2, Pages 18-29, https://doi.org/10.32038/JBSO.2019.02.03

Happiness at work is a major issue, which is now widely acknowledged. However, this factor needs to be taken into account in a more in-depth approach in the new insights that have been recently generated. Indeed, it is often the motivational factors derived from the theories of organizations applied in large companies that are cited as an example. More than merely an overview of these practices, other studies focus on the inadequacy of these factors to achieve the targeted motivation. It then becomes pertinent to question the analysis of the degree of employee satisfaction by integrating happiness as a new motivating factor. The main objective of this paper is therefore to develop a heuristic model that can be used to examine the articulation of classical as well as atypical motivational factors with social and economic performances, while introducing the position of the Chief happiness officer as a stimulant to these performances.

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How to cite this article:

NAJEH, H. (2019). The Function Chief happiness officer and the Double Performance Reality and Perspectives in African countries Case of B2S Morocco. International Journal of Behavior Studies in Organizations, 2, 18-29. https://doi.org/10.32038/JBSO.2019.02.03

 

Acknowledgments

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Funding

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Conflict of interests

No, there are no conflicting interests.

 

Open access

This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. You may view a copy of Creative Commons Attribution 4.0 International License here: http://creativecommons.org/licenses/by/4.0/