Studies in Educational Management

This article shows a research experience developed for the Institute for Sustainable Entrepreneurship Team at the EAN University through innovation projects and consultancies using the Design Thinking Theories that have been develop with Micro, Small and Medium Enterprises (SMEs) in Colombia. This experience allowed to build and apply a new methodology of business strategic tutoring based on innovation and social design. In recent years, Colombia has become the third country with the best business environment in Latin America, a favorable scenario for business development. However, companies do not know the importance of applying active methodologies related to the management of the business design, creativity and learning techniques for the empowerment of business professionals in a real way through the use of Design practices of Business, DPB in the Design Thinking aims. The project had allowed to obtain tangible and beneficial results for companies involved using the design as core idea during strategic innovation application in Colombian Micro, Small and Medium Enterprises (SMEs).