Marketing and Branding Research

Some economic conditions in Iran such as presence of stagflation, inappropriateness of business environment, foreign investment decrease, and technological and technical knowledge disconnection of domestic product prepare a ground for activities in resistance economy field. Resistance economy prepares the grounds for the comprehensive growth and development even in the economic pressures and sanctions. Relying on the resistance economy, dependency on foreign countries should be reduced and increasing the self-reliance and the use of domestic products should be emphasized. Undoubtedly, stock market positively affects on manufacturing domestic products and reduces the market liquidity, since growth in manufacturing domestic products will reduce the country’s dependence on some foreign goods and play pivot role in forming the proper consumption pattern in the resistance economy. Therefore, more companies will be established, product and national income will be increased and unemployment will be reduced. Currently, these effects are not obvious in the economy of the country, because the structure of Iran’s financial system is seemingly bank-based not market-based. This descriptive-correlational study aims to investigate the impact of increase in stock market turnover on the disappearance of Iran’s market-oriented economy which results in the formation of resistance economy. To this end, the statistics obtained of the World Bank and the International Monetary Fund (IMF) in 2006 and 2009 were used as statistical sample. The results revealed that the increase in Iran’s stock market turnover emphasized on the vital role of private sector in expanding country’s economy opportunities and prepared the grounds for achievement of resistance economy through increasing domestic product.