Marketing and Branding Research

In the history, the different methods of economic production have been introduced as the dominant method. All of them have a start time, peak time, and wane time and finally, left scene for another method. Today, we live in an era that the knowledge-based economy is introduced as a dominant method of economic production. It can be said that all countries try to improve in this field by introducing their strategies. In the new method, the different countries try to get away of method of industrial mass production and be successful in producing the developed technologies and offering services by following the innovation in the technology. These services and technologies can attract market because of their innovation. To this end, these advanced technologies will capture a major contribution of the GDP revenues. Since a decade ago, by launching technology-science parks, Iran has tried to support the knowledge-based companies to produce and provide goods and high technology services and therefore, get away from the single-product economy and raw materials sale. In this situation, There are challenges in this field. The present study tries to identify the components affecting the failure of knowledge-based companies and their ranking.