Marketing and Branding Research

Threats of natural and social issues and uncertainty are inherent characteristics of the environment in which tourist destinations operate. They are related to specific decisions taken in terms of risk determined for the destination management approaches. Respecting these peculiarities, the study focuses on the problem, which is particularly topical in recent years concerning the events and phenomena threatening the development of tourist destinations. It analyses essential aspects of crisis management, together with the role of the countries and international organizations in this process. The main objective of the study is to explore and analyse the current supranational documents, formulating, controlling, and monitoring the actions against potential and real threats, and it focuses on contemporary theory and practice of regulation and management of threats of natural and social type in Bulgarian tourism. It discusses the tasks which has to be solved and significantly affect the overall process; following this, some promising alternatives to limit the negative effects have been deduced. In the methodological aspect, some theoretical and empirical methods such as analysis, synthesis, induction and deduction, observation, description, and comparison were used.