Customer Engagement: The Next Frontier for the Marketers

An Empirical Evaluation of Requirements Prioritization Techniques

The Effect of Uncertainty on Stock Returns and Risk-returns (Volatility) Relationship Across Military and Democratic Regimes in Pakistan

Crude Oil Price, Urbanization and Environmental Pollution: Fresh Evidence from Selected African OPEC Member Countries

Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region

&nbsp;Under the agreement between the Canadian&nbsp;Institute for Knowledge Development (CIKD) and European Knowledge Development Institute (EUROKD),&nbsp;the publishing right and ownership of the journal titled "Marketing and Branding Research" has been completely transferred to EUROKD from 2022. All the published articles before and after 2022 are available in EUROKD&rsquo;s database.
Although there are many journals in the marketing field, there are a few, if any, journals focusing exclusively on Marketing and Branding Research.&nbsp;Marketing and Branding Research&nbsp;aims to bridge the perceived gap regarding a journal that exclusively focuses on exploring major issues of&nbsp;Marketing and Branding Research&nbsp;in depth.&nbsp;This journal&nbsp;caters to the immediate and urgent needs of policy-makers, managers, practitioners, experts, and researchers in this field of inquiry.&nbsp;Marketing and Branding Research&nbsp;publishes empirical quantitative, qualitative, and mixed-method and theoretical research articles in the scope of:
marketing and branding management, policies, strategies, and innovations in this field of inquiry,&nbsp;marketing, and branding of Islamic financial products and services, Islamic marketing and branding including Halal food, drink, pharmaceuticals, cosmetics, toiletries, supply chains, society, interfaith, ethnocentrism, multiculturalism, cross-culture, Islamic codes of conduct and ethics, schools of thought and jurisprudence, branding, public relations, nation branding, and reputation management, political marketing, online, social media, and e-marketing, consumer behavior, segmentation, and consumption patterns,&nbsp;and related issues which probe into the emergent and urgent need of the practitioners in the field of marketing and branding.

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COPERNICUS&nbsp;Master Journals List