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Language Teaching Research Quarterly

European Journal of Studies in Management and Business

International Journal of Behavior Studies in Organizations

Studies in Educational Management

New Challenges in Accounting and Finance

Language Testing in Focus: An International Journal

Marketing and Branding Research

Individual Differences in Language Education: An International Journal 

Feedback Research in Second Language 

Management Issues in Healthcare System

Language Teacher Education Research

Artificial Intelligence Knowledge Development

In the history, the different methods of economic production have been introduced as the dominant method. All of them have a start time, peak time, and wane time and finally, left scene for another method. Today, we live in an era that the knowledge-based economy is introduced as a dominant method of economic production. It can be said that all countries try to improve in this field by introducing their strategies. In the new method, the different countries try to get away of method of industrial mass production and be successful in producing the developed technologies and offering services by following the innovation in the technology. These services and technologies can attract market because of their innovation. To this end, these advanced technologies will capture a major contribution of the GDP revenues. Since a decade ago, by launching technology-science parks, Iran has tried to support the knowledge-based companies to produce and provide goods and high technology services and therefore, get away from the single-product economy and raw materials sale. In this situation, There are challenges in this field. The present study tries to identify the components affecting the failure of knowledge-based companies and their ranking.

MBR_Volume 4_Issue 4_Pages 348-359.pdf

Original Research 

MBR.2017.60380.xml

Issue

Identifying and Ranking the Components Affecting the Failure of Knowledge-based Companies in Iran and its Ranking by AHP Technique (The Case Study: Technology and Science Park of Kermanshah)

Competitiveness of an organization is debatable based on sources and market-based approach. In this study, the impact of customer-centric marketing mix on the competitiveness of the company was studied. All clients involved in insurance companies in Tehran were the statistical population of the study and a sample of 384 clients were selected. A questionnaire was used to collect the data. Relationships between elements of the marketing mix and competitiveness were studied using confirmatory factor analysis technique. The results of the data analysis indicated the significant effect of customer-centric marketing mix on company’s competitiveness. To prioritize the marketing mix factors in terms of the amount of impact on the competitiveness from customers’ perspective, a DEMATEL technique was used. The results also indicated that the highest impact on the competitiveness of the insurance company include the customer costs, value of a customer-friendly, easily buy, and relations.

MBR_Volume 3_Issue 1_Pages 86-96.pdf

MBR.2016.60207.xml

Identifying and prioritizing the effect of marketing mix from the customer’s perspective (4C) on the competitiveness of insurance companies using DEMATEL technique: A case study of Tehran Insurance Companies