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<p style="text-align:justify;">The purpose of the present research was to investigate the effect of strategic flexibility on organizational ambidexterity and the mediating role of critical thinking in the sporting goods industry. Data was collected using a questionnaire distributed online among the employees of this industry, and 203 questionnaires were collected over a period of six months. The results showed that strategic flexibility is a significant positive predictor (0.63) of organizational ambidexterity. In addition, critical thinking significantly moderates the effect of strategic flexibility on organizational ambidexterity. The results of this research can help industry managers apply critical thinking to achieve organizational ambidexterity and strengthen the outcomes of strategic flexibility.</p>

mbrq.2022.24.04.pdf

Original Research 

mbrq.2022.24.04.xml

Strategic Flexibility and Organizational Ambidexterity: The Mediating Role of Critical Thinking